How WixFit Got Its Start

Picture this: a couple of friends, sipping coffee at a local diner, griping about how hard it is to find a hoodie that’s cozy and cool without breaking the bank. That’s where WixFit was born—right here in our hometown, where we’d rather be at a summer music festival than scrolling through another soulless online store. Our founder, Jamie, had this wild idea: what if we made clothes that feel like your favorite playlist—familiar, fun, and full of personality?

It wasn’t easy. Honestly, there were late nights sketching designs, arguing over thread counts, and maybe one too many coffee runs. But that spark—wanting to create something real, something local—kept us going. Ever wonder what makes a brand feel like home? For us, it’s about pouring our heart into every stitch, making sure you feel as good wearing our gear as we do making it.

What We’re All About

Here’s the thing: we believe clothes should do more than just cover you up. They’re like a canvas for your personality, a way to show the world who you are without saying a word. At WixFit, we’re all about:

• Quality That Lasts: We use soft, durable fabrics that feel like a hug but hold up through countless washes.
• Sustainability Vibes: We’re not perfect, but we’re trying—using eco-friendly materials and local suppliers whenever we can.
• Community Love: From sponsoring local art fairs to collaborating with hometown artists, we’re here for our crew.
• Self-Expression: Whether you’re bold, chill, or somewhere in between, our designs let you shine.

I’ll let you in on a little tangent: the whole “fast fashion” thing? It’s like eating fast food every day—cheap, quick, but leaves you feeling meh. We’re the opposite. Think of us as that home-cooked meal your grandma makes—thoughtful, hearty, and made with love. That’s why we keep things local, from design to delivery, so you’re supporting real people, not some faceless corporation.

Why You’ll Live in Our Threads

Let me paint a picture: it’s a crisp fall day, leaves crunching under your boots, and you’re wrapped in one of our hoodies—soft cotton blend, just the right weight, with a design that sparks a conversation at the coffee shop. That’s the WixFit experience. Our T-shirts, hoodies, and sweaters aren’t just clothes; they’re your new go-to for everything from lazy Sundays to late-night bonfires.

We’re sticklers for the details, too. Every piece meets Google Merchant Center standards—clear sizing charts, detailed material info (think 100% cotton tees or cozy poly-cotton blend hoodies), and high-quality prints that won’t fade after one spin in the washer. We test every design to make sure it’s as comfy as it is cool. Want specifics? Our T-shirts come in standard US sizes (S–XXL), with preshrunk fabrics so you don’t end up with a crop top after laundry day. Our hoodies? Double-lined hoods, kangaroo pockets, and ribbed cuffs for that perfect fit.

Oh, and here’s a quick aside: I once wore one of our prototype sweaters to a local brewery, and three people asked where I got it. True story. That’s the kind of vibe we’re bringing—clothes that make you feel good and get you noticed.

You’re Part of the WixFit Crew

What’s better than wearing something that feels like us? When you shop WixFit, you’re not just buying a T-shirt or hoodie—you’re joining a community. We’re the folks who cheer at local high school games, sponsor the annual street fair, and team up with artists to create designs that scream “this is our town.” Whether you’re rocking a bold graphic tee or a minimalist sweater, you’re part of the WixFit crew, and we’re stoked to have you.

We love hearing from you, too. Got a design idea? Slide into our DMs on Instagram or drop us an email. We’ve even turned a customer’s doodle into a limited-edition tee—how cool is that? It’s like we’re all sitting around a campfire, swapping stories and dreaming up the next big thing.